{"id":24185,"date":"2024-11-08T10:12:36","date_gmt":"2024-11-08T13:12:36","guid":{"rendered":"https:\/\/grupoix.com.br\/blog\/?p=24185"},"modified":"2025-11-25T15:41:19","modified_gmt":"2025-11-25T18:41:19","slug":"o-que-e-ugc","status":"publish","type":"post","link":"https:\/\/grupoix.com.br\/blog\/2024\/11\/08\/o-que-e-ugc\/","title":{"rendered":"O que \u00e9 UGC? A Tend\u00eancia que Est\u00e1 Dominando o Marketing Digital"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"465\" src=\"https:\/\/grupoix.com.br\/blog\/wp-content\/uploads\/2024\/11\/o-que-e-ugc-1-1024x465.jpg\" alt=\"\" class=\"wp-image-26165\" srcset=\"https:\/\/grupoix.com.br\/blog\/wp-content\/uploads\/2024\/11\/o-que-e-ugc-1-1024x465.jpg 1024w, https:\/\/grupoix.com.br\/blog\/wp-content\/uploads\/2024\/11\/o-que-e-ugc-1-300x136.jpg 300w, https:\/\/grupoix.com.br\/blog\/wp-content\/uploads\/2024\/11\/o-que-e-ugc-1-768x349.jpg 768w, https:\/\/grupoix.com.br\/blog\/wp-content\/uploads\/2024\/11\/o-que-e-ugc-1-432x196.jpg 432w, https:\/\/grupoix.com.br\/blog\/wp-content\/uploads\/2024\/11\/o-que-e-ugc-1.jpg 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Primeiramente, \u00e9 importante entender que UGC, ou <em>User-Generated Content<\/em> <strong>(Conte\u00fado Gerado pelo Usu\u00e1rio)<\/strong>, revolucionou a forma como as marcas se comunicam no<strong> <a href=\"https:\/\/grupoix.com.br\/blog\/2025\/07\/31\/marketing-digital-sem-estrategia-e-desperdicio-o-que-toda-empresa-precisa-saber-antes-de-investir\/\">marketing digital<\/a><\/strong>. Diferente de campanhas tradicionais, que normalmente s\u00e3o produzidas internamente ou por ag\u00eancias, o <strong>UGC <\/strong>\u00e9 criado por clientes reais e f\u00e3s da marca. Consequentemente, isso inclui avalia\u00e7\u00f5es, fotos, v\u00eddeos e postagens espont\u00e2neas nas redes sociais, transmitindo autenticidade e confian\u00e7a.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Por Que o UGC Est\u00e1 Ganhando Tanto Espa\u00e7o?<\/strong><\/h2>\n\n\n\n<p>Al\u00e9m disso, o UGC cresce em popularidade por diversos motivos estrat\u00e9gicos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Autenticidade:<\/strong> Em um ambiente digital saturado, consumidores buscam intera\u00e7\u00f5es genu\u00ednas. Por isso, o conte\u00fado criado por usu\u00e1rios transmite mais confian\u00e7a do que mensagens institucionais.<\/li>\n\n\n\n<li><strong>Engajamento:<\/strong> Al\u00e9m disso, consumidores gostam de interagir com marcas que valorizam e compartilham suas cria\u00e7\u00f5es, aumentando o engajamento naturalmente.<\/li>\n\n\n\n<li><strong>Custo-efetivo:<\/strong> Diferentemente de campanhas tradicionais, o UGC tem baixo custo e pode ser escalado rapidamente, j\u00e1 que a pr\u00f3pria audi\u00eancia gera conte\u00fado.<\/li>\n\n\n\n<li><strong>Social Proof:<\/strong> Coment\u00e1rios e avalia\u00e7\u00f5es funcionam como prova social, influenciando outros consumidores a realizarem compras com mais seguran\u00e7a.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Exemplos Pr\u00e1ticos de UGC<\/strong><\/h2>\n\n\n\n<p>\u00c9 poss\u00edvel aplicar o UGC de diversas formas no marketing digital. Algumas pr\u00e1ticas recorrentes incluem:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Avalia\u00e7\u00f5es e Depoimentos:<\/strong> Marcas utilizam coment\u00e1rios de clientes como ferramenta para transmitir confian\u00e7a a potenciais compradores.<\/li>\n\n\n\n<li><strong>V\u00eddeos e Fotos de Produtos:<\/strong> Muitas empresas incentivam usu\u00e1rios a compartilharem fotos ou v\u00eddeos de seus produtos, oferecendo uma vis\u00e3o realista de uso.<\/li>\n\n\n\n<li><strong>Desafios e Hashtags:<\/strong> Al\u00e9m disso, campanhas de hashtags como <strong>#MyProductExperience<\/strong> incentivam o p\u00fablico a criar conte\u00fados relacionados \u00e0 marca, aumentando o engajamento.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Benef\u00edcios do UGC para o Marketing Digital<\/strong><\/h2>\n\n\n\n<p>Portanto, o UGC n\u00e3o \u00e9 apenas uma tend\u00eancia passageira; ele se tornou essencial para qualquer estrat\u00e9gia digital. Entre os principais benef\u00edcios est\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Aumento da Convers\u00e3o:<\/strong> Conte\u00fados criados por usu\u00e1rios geram confian\u00e7a, o que aumenta significativamente as taxas de convers\u00e3o.<\/li>\n\n\n\n<li><strong>Lealdade \u00e0 Marca:<\/strong> Ao compartilhar conte\u00fado do cliente, a marca cria senso de comunidade e pertencimento, fortalecendo a fideliza\u00e7\u00e3o.<\/li>\n\n\n\n<li><strong>SEO e Visibilidade:<\/strong> Conte\u00fados org\u00e2nicos gerados pelo usu\u00e1rio ampliam o alcance e melhoram a visibilidade da marca nas redes sociais.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Como Aplicar Isso no Seu Neg\u00f3cio<\/strong><\/h2>\n\n\n\n<p>Primeiramente, comece<strong> identificando os canais <\/strong>onde seus clientes mais interagem. Em seguida, crie campanhas que incentivem a produ\u00e7\u00e3o de<strong> conte\u00fado espont\u00e2neo<\/strong>, como concursos, desafios de hashtags e pedidos de avalia\u00e7\u00f5es. Al\u00e9m disso, utilize essas produ\u00e7\u00f5es como ferramenta de marketing, repostando e promovendo os melhores <strong>conte\u00fados<\/strong>. Consequentemente, isso refor\u00e7a autenticidade, aproxima sua marca do p\u00fablico e <strong><a href=\"https:\/\/grupoix.com.br\/blog\/2023\/09\/11\/como-aumentar-o-engajamento-nas-redes-sociais\/\">aumenta engajamento<\/a><\/strong> e convers\u00e3o de forma natural.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Por Que Contratar o Grupo IX<\/strong>?<\/h2>\n\n\n\n<p>Sobretudo, se voc\u00ea deseja aplicar o poder do UGC de forma estrat\u00e9gica, o <strong><a href=\"https:\/\/grupoix.com.br\/\">Grupo IX<\/a><\/strong> oferece solu\u00e7\u00f5es completas. <br><br>Nossos servi\u00e7os incluem: estrat\u00e9gias para tr\u00e1fego pago e org\u00e2nico, cria\u00e7\u00e3o de conte\u00fado, desenvolvimento web, branding, an\u00e1lise de dados e muito mais!<\/p>\n\n\n\n<p> Al\u00e9m disso, nossa equipe atua como extens\u00e3o da sua empresa, garantindo que cada a\u00e7\u00e3o de marketing seja inteligente, eficiente e mensur\u00e1vel. Portanto, ao contratar o Grupo IX, voc\u00ea n\u00e3o apenas aplica UGC, mas transforma sua estrat\u00e9gia digital em uma m\u00e1quina de resultados escal\u00e1veis!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"318\" src=\"https:\/\/grupoix.com.br\/blog\/wp-content\/uploads\/2024\/11\/Assessoria-de-marketing-1024x318.webp\" alt=\"\" class=\"wp-image-26164\" srcset=\"https:\/\/grupoix.com.br\/blog\/wp-content\/uploads\/2024\/11\/Assessoria-de-marketing-1024x318.webp 1024w, https:\/\/grupoix.com.br\/blog\/wp-content\/uploads\/2024\/11\/Assessoria-de-marketing-300x93.webp 300w, https:\/\/grupoix.com.br\/blog\/wp-content\/uploads\/2024\/11\/Assessoria-de-marketing-768x239.webp 768w, https:\/\/grupoix.com.br\/blog\/wp-content\/uploads\/2024\/11\/Assessoria-de-marketing-432x134.webp 432w, https:\/\/grupoix.com.br\/blog\/wp-content\/uploads\/2024\/11\/Assessoria-de-marketing.webp 1180w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>O UGC, (Conte\u00fado Gerado pelo Usu\u00e1rio), \u00e9 uma tend\u00eancia que revolucionou o marketing digital!<\/p>\n","protected":false},"author":5,"featured_media":24305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57,65],"tags":[],"class_list":["post-24185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-de-marketing-para-empresas","category-redes-sociais","article","has-background","has-excerpt","has-avatar","has-author","has-date","has-comment-count","has-category-meta","has-read-more","has-post-media","thumbnail-"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O que \u00e9 UGC? A Tend\u00eancia que Est\u00e1 Dominando o Marketing Digital - Blog Grupo IX - Estrat\u00e9gias, dicas e not\u00edcias de marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grupoix.com.br\/blog\/2024\/11\/08\/o-que-e-ugc\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 UGC? A Tend\u00eancia que Est\u00e1 Dominando o Marketing Digital - Blog Grupo IX - Estrat\u00e9gias, dicas e not\u00edcias de marketing\" \/>\n<meta property=\"og:description\" content=\"O UGC, (Conte\u00fado Gerado pelo Usu\u00e1rio), \u00e9 uma tend\u00eancia que revolucionou o marketing digital!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/grupoix.com.br\/blog\/2024\/11\/08\/o-que-e-ugc\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Grupo IX - Estrat\u00e9gias, dicas e not\u00edcias de marketing\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-08T13:12:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-25T18:41:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/grupoix.com.br\/blog\/wp-content\/uploads\/2024\/11\/ugc-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1230\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ana J\u00falia Mendes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana J\u00falia Mendes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/2024\\\/11\\\/08\\\/o-que-e-ugc\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/2024\\\/11\\\/08\\\/o-que-e-ugc\\\/\"},\"author\":{\"name\":\"Ana J\u00falia Mendes\",\"@id\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/#\\\/schema\\\/person\\\/5b8abdd67a7f0292b218daa0cdf5544b\"},\"headline\":\"O que \u00e9 UGC? A Tend\u00eancia que Est\u00e1 Dominando o Marketing Digital\",\"datePublished\":\"2024-11-08T13:12:36+00:00\",\"dateModified\":\"2025-11-25T18:41:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/2024\\\/11\\\/08\\\/o-que-e-ugc\\\/\"},\"wordCount\":574,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/2024\\\/11\\\/08\\\/o-que-e-ugc\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/ugc-1.png\",\"articleSection\":[\"Estrat\u00e9gias\",\"Redes sociais\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/2024\\\/11\\\/08\\\/o-que-e-ugc\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/2024\\\/11\\\/08\\\/o-que-e-ugc\\\/\",\"url\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/2024\\\/11\\\/08\\\/o-que-e-ugc\\\/\",\"name\":\"O que \u00e9 UGC? A Tend\u00eancia que Est\u00e1 Dominando o Marketing Digital - Blog Grupo IX - Estrat\u00e9gias, dicas e not\u00edcias de marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/2024\\\/11\\\/08\\\/o-que-e-ugc\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/2024\\\/11\\\/08\\\/o-que-e-ugc\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/ugc-1.png\",\"datePublished\":\"2024-11-08T13:12:36+00:00\",\"dateModified\":\"2025-11-25T18:41:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/2024\\\/11\\\/08\\\/o-que-e-ugc\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/2024\\\/11\\\/08\\\/o-que-e-ugc\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/2024\\\/11\\\/08\\\/o-que-e-ugc\\\/#primaryimage\",\"url\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/ugc-1.png\",\"contentUrl\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/ugc-1.png\",\"width\":1230,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/2024\\\/11\\\/08\\\/o-que-e-ugc\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"O que \u00e9 UGC? A Tend\u00eancia que Est\u00e1 Dominando o Marketing Digital\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/\",\"name\":\"Blog Grupo IX - Estrat\u00e9gias, dicas e not\u00edcias de marketing\",\"description\":\"Acompanhe no Blog do Grupo IX insights, estrat\u00e9gias e not\u00edcias de marketing digital focadas em performance, vendas e crescimento real de neg\u00f3cios.\",\"publisher\":{\"@id\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/#organization\",\"name\":\"Blog Grupo IX - Estrat\u00e9gias, dicas e not\u00edcias de marketing\",\"url\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/logo_preta-1-scaled.webp\",\"contentUrl\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/logo_preta-1-scaled.webp\",\"width\":2560,\"height\":530,\"caption\":\"Blog Grupo IX - Estrat\u00e9gias, dicas e not\u00edcias de marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/#\\\/schema\\\/person\\\/5b8abdd67a7f0292b218daa0cdf5544b\",\"name\":\"Ana J\u00falia Mendes\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/76667341c378f5cafa8fe2e4780e7a578a51a993c50839e3337fc7992218630e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/76667341c378f5cafa8fe2e4780e7a578a51a993c50839e3337fc7992218630e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/76667341c378f5cafa8fe2e4780e7a578a51a993c50839e3337fc7992218630e?s=96&d=mm&r=g\",\"caption\":\"Ana J\u00falia Mendes\"},\"url\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/author\\\/ana-julia-mendes\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"O que \u00e9 UGC? A Tend\u00eancia que Est\u00e1 Dominando o Marketing Digital - Blog Grupo IX - Estrat\u00e9gias, dicas e not\u00edcias de marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/grupoix.com.br\/blog\/2024\/11\/08\/o-que-e-ugc\/","og_locale":"pt_BR","og_type":"article","og_title":"O que \u00e9 UGC? A Tend\u00eancia que Est\u00e1 Dominando o Marketing Digital - Blog Grupo IX - Estrat\u00e9gias, dicas e not\u00edcias de marketing","og_description":"O UGC, (Conte\u00fado Gerado pelo Usu\u00e1rio), \u00e9 uma tend\u00eancia que revolucionou o marketing digital!","og_url":"https:\/\/grupoix.com.br\/blog\/2024\/11\/08\/o-que-e-ugc\/","og_site_name":"Blog Grupo IX - Estrat\u00e9gias, dicas e not\u00edcias de marketing","article_published_time":"2024-11-08T13:12:36+00:00","article_modified_time":"2025-11-25T18:41:19+00:00","og_image":[{"width":1230,"height":720,"url":"https:\/\/grupoix.com.br\/blog\/wp-content\/uploads\/2024\/11\/ugc-1.png","type":"image\/png"}],"author":"Ana J\u00falia Mendes","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Ana J\u00falia Mendes","Est. tempo de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/grupoix.com.br\/blog\/2024\/11\/08\/o-que-e-ugc\/#article","isPartOf":{"@id":"https:\/\/grupoix.com.br\/blog\/2024\/11\/08\/o-que-e-ugc\/"},"author":{"name":"Ana J\u00falia Mendes","@id":"https:\/\/grupoix.com.br\/blog\/#\/schema\/person\/5b8abdd67a7f0292b218daa0cdf5544b"},"headline":"O que \u00e9 UGC? A Tend\u00eancia que Est\u00e1 Dominando o Marketing Digital","datePublished":"2024-11-08T13:12:36+00:00","dateModified":"2025-11-25T18:41:19+00:00","mainEntityOfPage":{"@id":"https:\/\/grupoix.com.br\/blog\/2024\/11\/08\/o-que-e-ugc\/"},"wordCount":574,"commentCount":0,"publisher":{"@id":"https:\/\/grupoix.com.br\/blog\/#organization"},"image":{"@id":"https:\/\/grupoix.com.br\/blog\/2024\/11\/08\/o-que-e-ugc\/#primaryimage"},"thumbnailUrl":"https:\/\/grupoix.com.br\/blog\/wp-content\/uploads\/2024\/11\/ugc-1.png","articleSection":["Estrat\u00e9gias","Redes sociais"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/grupoix.com.br\/blog\/2024\/11\/08\/o-que-e-ugc\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/grupoix.com.br\/blog\/2024\/11\/08\/o-que-e-ugc\/","url":"https:\/\/grupoix.com.br\/blog\/2024\/11\/08\/o-que-e-ugc\/","name":"O que \u00e9 UGC? A Tend\u00eancia que Est\u00e1 Dominando o Marketing Digital - Blog Grupo IX - Estrat\u00e9gias, dicas e not\u00edcias de marketing","isPartOf":{"@id":"https:\/\/grupoix.com.br\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/grupoix.com.br\/blog\/2024\/11\/08\/o-que-e-ugc\/#primaryimage"},"image":{"@id":"https:\/\/grupoix.com.br\/blog\/2024\/11\/08\/o-que-e-ugc\/#primaryimage"},"thumbnailUrl":"https:\/\/grupoix.com.br\/blog\/wp-content\/uploads\/2024\/11\/ugc-1.png","datePublished":"2024-11-08T13:12:36+00:00","dateModified":"2025-11-25T18:41:19+00:00","breadcrumb":{"@id":"https:\/\/grupoix.com.br\/blog\/2024\/11\/08\/o-que-e-ugc\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/grupoix.com.br\/blog\/2024\/11\/08\/o-que-e-ugc\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/grupoix.com.br\/blog\/2024\/11\/08\/o-que-e-ugc\/#primaryimage","url":"https:\/\/grupoix.com.br\/blog\/wp-content\/uploads\/2024\/11\/ugc-1.png","contentUrl":"https:\/\/grupoix.com.br\/blog\/wp-content\/uploads\/2024\/11\/ugc-1.png","width":1230,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/grupoix.com.br\/blog\/2024\/11\/08\/o-que-e-ugc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/grupoix.com.br\/blog\/"},{"@type":"ListItem","position":2,"name":"O que \u00e9 UGC? A Tend\u00eancia que Est\u00e1 Dominando o Marketing Digital"}]},{"@type":"WebSite","@id":"https:\/\/grupoix.com.br\/blog\/#website","url":"https:\/\/grupoix.com.br\/blog\/","name":"Blog Grupo IX - Estrat\u00e9gias, dicas e not\u00edcias de marketing","description":"Acompanhe no Blog do Grupo IX insights, estrat\u00e9gias e not\u00edcias de marketing digital focadas em performance, vendas e crescimento real de neg\u00f3cios.","publisher":{"@id":"https:\/\/grupoix.com.br\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/grupoix.com.br\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/grupoix.com.br\/blog\/#organization","name":"Blog Grupo IX - Estrat\u00e9gias, dicas e not\u00edcias de marketing","url":"https:\/\/grupoix.com.br\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/grupoix.com.br\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/grupoix.com.br\/blog\/wp-content\/uploads\/2025\/11\/logo_preta-1-scaled.webp","contentUrl":"https:\/\/grupoix.com.br\/blog\/wp-content\/uploads\/2025\/11\/logo_preta-1-scaled.webp","width":2560,"height":530,"caption":"Blog Grupo IX - Estrat\u00e9gias, dicas e not\u00edcias de marketing"},"image":{"@id":"https:\/\/grupoix.com.br\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/grupoix.com.br\/blog\/#\/schema\/person\/5b8abdd67a7f0292b218daa0cdf5544b","name":"Ana J\u00falia Mendes","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/76667341c378f5cafa8fe2e4780e7a578a51a993c50839e3337fc7992218630e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/76667341c378f5cafa8fe2e4780e7a578a51a993c50839e3337fc7992218630e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/76667341c378f5cafa8fe2e4780e7a578a51a993c50839e3337fc7992218630e?s=96&d=mm&r=g","caption":"Ana J\u00falia Mendes"},"url":"https:\/\/grupoix.com.br\/blog\/author\/ana-julia-mendes\/"}]}},"_links":{"self":[{"href":"https:\/\/grupoix.com.br\/blog\/wp-json\/wp\/v2\/posts\/24185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grupoix.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grupoix.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grupoix.com.br\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/grupoix.com.br\/blog\/wp-json\/wp\/v2\/comments?post=24185"}],"version-history":[{"count":0,"href":"https:\/\/grupoix.com.br\/blog\/wp-json\/wp\/v2\/posts\/24185\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grupoix.com.br\/blog\/wp-json\/wp\/v2\/media\/24305"}],"wp:attachment":[{"href":"https:\/\/grupoix.com.br\/blog\/wp-json\/wp\/v2\/media?parent=24185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grupoix.com.br\/blog\/wp-json\/wp\/v2\/categories?post=24185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grupoix.com.br\/blog\/wp-json\/wp\/v2\/tags?post=24185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}