{"id":25128,"date":"2025-09-16T07:00:00","date_gmt":"2025-09-16T10:00:00","guid":{"rendered":"https:\/\/grupoix.com.br\/blog\/?p=25128"},"modified":"2025-11-25T14:56:49","modified_gmt":"2025-11-25T17:56:49","slug":"growth-marketing-para-e-commerce-o-que-muda-na-pratica","status":"publish","type":"post","link":"https:\/\/grupoix.com.br\/blog\/2025\/09\/16\/growth-marketing-para-e-commerce-o-que-muda-na-pratica\/","title":{"rendered":"Growth Marketing para E-commerce: O que muda na pr\u00e1tica?"},"content":{"rendered":"\n

No cen\u00e1rio competitivo do com\u00e9rcio eletr\u00f4nico, n\u00e3o basta apenas investir em an\u00fancios ou criar um site bem estruturado. Na pr\u00e1tica, o growth marketing para e-commerce<\/a> traz uma abordagem estrat\u00e9gica, orientada por dados, testes e otimiza\u00e7\u00f5es constantes<\/strong>. Com isso, os resultados deixam de depender somente de esfor\u00e7os pontuais, sendo sustent\u00e1veis no longo prazo.<\/p>\n\n\n\n

O que \u00e9 Growth Marketing no E-commerce?<\/strong><\/h2>\n\n\n\n

Antes de tudo, \u00e9 importante entender que o growth marketing vai al\u00e9m das campanhas tradicionais. Enquanto o marketing digital foca na visibilidade e nas vendas, o growth marketing trabalha todo o funil<\/strong>, desde a atra\u00e7\u00e3o at\u00e9 a reten\u00e7\u00e3o.<\/p>\n\n\n\n

Em um e-commerce, essa metodologia se concentra em gerar tr\u00e1fego qualificado, otimizar convers\u00f5es e aumentar o ticket m\u00e9dio, sempre com base em an\u00e1lises e experimentos cont\u00ednuos.<\/p>\n\n\n\n

Testes A\/B: Valida\u00e7\u00e3o antes da escala<\/strong><\/h2>\n\n\n\n

Primeiramente, os testes A\/B<\/strong> s\u00e3o fundamentais no growth marketing para e-commerce. Eles permitem validar hip\u00f3teses com o p\u00fablico real antes de investir pesado em campanhas. Al\u00e9m disso, pequenas mudan\u00e7as em p\u00e1ginas de produto, descri\u00e7\u00f5es, bot\u00f5es de compra e at\u00e9 cores podem impactar diretamente nas taxas de convers\u00e3o.<\/p>\n\n\n\n

Otimiza\u00e7\u00e3o do Funil de Convers\u00e3o<\/strong><\/h2>\n\n\n\n

Em seguida, a otimiza\u00e7\u00e3o do funil<\/strong> \u00e9 uma das pr\u00e1ticas mais importantes. Afinal, atrair visitantes n\u00e3o basta: \u00e9 preciso gui\u00e1-los de forma estrat\u00e9gica at\u00e9 a compra. Por isso, cada etapa do funil \u2014 do an\u00fancio ao checkout \u2014 deve ser monitorada e ajustada. Assim, identificam-se pontos de abandono e oportunidades de melhoria que aumentam as vendas sem elevar os custos.<\/p>\n\n\n\n

Reten\u00e7\u00e3o de Clientes: O valor da recompra<\/strong><\/h2>\n\n\n\n

Do mesmo modo, o growth marketing n\u00e3o se limita a conquistar novos clientes. Pelo contr\u00e1rio, ele valoriza a reten\u00e7\u00e3o. Logo, estrat\u00e9gias como e-mail marketing segmentado, programas de fidelidade e remarketing<\/strong> garantem que clientes satisfeitos voltem a comprar, aumentando o LTV (Lifetime Value).<\/p>\n\n\n\n

Aumento do Ticket M\u00e9dio: Vendendo mais para o mesmo cliente<\/strong><\/h2>\n\n\n\n

Al\u00e9m disso, o aumento do ticket m\u00e9dio \u00e9 um objetivo estrat\u00e9gico do growth marketing<\/strong>. Por meio de t\u00e9cnicas como upsell, cross-sell e kits promocionais, o e-commerce consegue gerar mais receita sem necessariamente aumentar o tr\u00e1fego. Portanto, cada cliente passa a representar mais para o neg\u00f3cio, tornando o crescimento sustent\u00e1vel.<\/p>\n\n\n\n

A import\u00e2ncia da Assessoria Especializada<\/strong><\/h2>\n\n\n\n

Contudo, aplicar todas essas estrat\u00e9gias sem acompanhamento pode gerar desperd\u00edcio de investimento. Afinal, nem sempre o que funciona para uma loja virtual serve para outra.<\/p>\n\n\n\n

Assim, contar com uma assessoria de marketing digital ou consultoria de growth marketing especializado<\/strong> garante a execu\u00e7\u00e3o correta das estrat\u00e9gias e maximiza os resultados.<\/p>\n\n\n\n

O growth marketing para e-commerce transforma a forma como os neg\u00f3cios crescem no digital. Por meio de testes A\/B, otimiza\u00e7\u00e3o de funil, reten\u00e7\u00e3o de clientes e aumento do ticket m\u00e9dio, \u00e9 poss\u00edvel construir um crescimento s\u00f3lido e previs\u00edvel<\/strong>.<\/p>\n\n\n\n

Portanto, investir em uma assessoria de marketing para empresas ou em uma consultoria de growth marketing para e-commerce<\/strong> \u00e9 a chave para gerar confian\u00e7a, escalar vendas e garantir que cada a\u00e7\u00e3o esteja alinhada ao objetivo final: crescimento sustent\u00e1vel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Descubra a chave para escalar vendas e garantir que cada a\u00e7\u00e3o esteja alinhada ao crescimento sustent\u00e1vel.<\/p>\n","protected":false},"author":1,"featured_media":25129,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57,67],"tags":[],"class_list":["post-25128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-de-marketing-para-empresas","category-growth","article","has-background","has-excerpt","has-avatar","has-author","has-date","has-comment-count","has-category-meta","has-read-more","has-post-media","thumbnail-"],"yoast_head":"\nGrowth Marketing para E-commerce: O que muda na pr\u00e1tica? - Blog Grupo IX - Estrat\u00e9gias, dicas e not\u00edcias de marketing<\/title>\n<meta name=\"description\" content=\"Na pr\u00e1tica, o growth marketing para e-commerce traz uma abordagem estrat\u00e9gica, orientada por dados, testes e otimiza\u00e7\u00f5es constantes...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grupoix.com.br\/blog\/2025\/09\/16\/growth-marketing-para-e-commerce-o-que-muda-na-pratica\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Growth Marketing para E-commerce: O que muda na pr\u00e1tica? - Blog Grupo IX - Estrat\u00e9gias, dicas e not\u00edcias de marketing\" \/>\n<meta property=\"og:description\" content=\"Na pr\u00e1tica, o growth marketing para e-commerce traz uma abordagem estrat\u00e9gica, orientada por dados, testes e otimiza\u00e7\u00f5es constantes...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/grupoix.com.br\/blog\/2025\/09\/16\/growth-marketing-para-e-commerce-o-que-muda-na-pratica\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Grupo IX - Estrat\u00e9gias, dicas e not\u00edcias de marketing\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-16T10:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-25T17:56:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/grupoix.com.br\/blog\/wp-content\/uploads\/2025\/08\/Banner-14-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Grupo IX\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Grupo IX\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/2025\\\/09\\\/16\\\/growth-marketing-para-e-commerce-o-que-muda-na-pratica\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/2025\\\/09\\\/16\\\/growth-marketing-para-e-commerce-o-que-muda-na-pratica\\\/\"},\"author\":{\"name\":\"Grupo IX\",\"@id\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/#\\\/schema\\\/person\\\/5e64f7a04768c282bc6510b12bb23dc6\"},\"headline\":\"Growth Marketing para E-commerce: O que muda na pr\u00e1tica?\",\"datePublished\":\"2025-09-16T10:00:00+00:00\",\"dateModified\":\"2025-11-25T17:56:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/2025\\\/09\\\/16\\\/growth-marketing-para-e-commerce-o-que-muda-na-pratica\\\/\"},\"wordCount\":547,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/2025\\\/09\\\/16\\\/growth-marketing-para-e-commerce-o-que-muda-na-pratica\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Banner-14-1.jpg\",\"articleSection\":[\"Estrat\u00e9gias\",\"Growth\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/2025\\\/09\\\/16\\\/growth-marketing-para-e-commerce-o-que-muda-na-pratica\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/2025\\\/09\\\/16\\\/growth-marketing-para-e-commerce-o-que-muda-na-pratica\\\/\",\"url\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/2025\\\/09\\\/16\\\/growth-marketing-para-e-commerce-o-que-muda-na-pratica\\\/\",\"name\":\"Growth Marketing para E-commerce: O que muda na pr\u00e1tica? - Blog Grupo IX - Estrat\u00e9gias, dicas e not\u00edcias de marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/2025\\\/09\\\/16\\\/growth-marketing-para-e-commerce-o-que-muda-na-pratica\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/2025\\\/09\\\/16\\\/growth-marketing-para-e-commerce-o-que-muda-na-pratica\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Banner-14-1.jpg\",\"datePublished\":\"2025-09-16T10:00:00+00:00\",\"dateModified\":\"2025-11-25T17:56:49+00:00\",\"description\":\"Na pr\u00e1tica, o growth marketing para e-commerce traz uma abordagem estrat\u00e9gica, orientada por dados, testes e otimiza\u00e7\u00f5es constantes...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/2025\\\/09\\\/16\\\/growth-marketing-para-e-commerce-o-que-muda-na-pratica\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/2025\\\/09\\\/16\\\/growth-marketing-para-e-commerce-o-que-muda-na-pratica\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/2025\\\/09\\\/16\\\/growth-marketing-para-e-commerce-o-que-muda-na-pratica\\\/#primaryimage\",\"url\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Banner-14-1.jpg\",\"contentUrl\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Banner-14-1.jpg\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/2025\\\/09\\\/16\\\/growth-marketing-para-e-commerce-o-que-muda-na-pratica\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Growth Marketing para E-commerce: O que muda na pr\u00e1tica?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/\",\"name\":\"Blog Grupo IX - Estrat\u00e9gias, dicas e not\u00edcias de marketing\",\"description\":\"Acompanhe no Blog do Grupo IX insights, estrat\u00e9gias e not\u00edcias de marketing digital focadas em performance, vendas e crescimento real de neg\u00f3cios.\",\"publisher\":{\"@id\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/#organization\",\"name\":\"Blog Grupo IX - Estrat\u00e9gias, dicas e not\u00edcias de marketing\",\"url\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/logo_preta-1-scaled.webp\",\"contentUrl\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/logo_preta-1-scaled.webp\",\"width\":2560,\"height\":530,\"caption\":\"Blog Grupo IX - Estrat\u00e9gias, dicas e not\u00edcias de marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/#\\\/schema\\\/person\\\/5e64f7a04768c282bc6510b12bb23dc6\",\"name\":\"Grupo IX\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2a3daf5aab447054f1258d74d47815276a05661cc3257ed95a9b8bbaa3e76e8?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2a3daf5aab447054f1258d74d47815276a05661cc3257ed95a9b8bbaa3e76e8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2a3daf5aab447054f1258d74d47815276a05661cc3257ed95a9b8bbaa3e76e8?s=96&d=mm&r=g\",\"caption\":\"Grupo IX\"},\"sameAs\":[\"https:\\\/\\\/grupoix.com.br\\\/blog\"],\"url\":\"https:\\\/\\\/grupoix.com.br\\\/blog\\\/author\\\/ix_admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Growth Marketing para E-commerce: O que muda na pr\u00e1tica? - Blog Grupo IX - Estrat\u00e9gias, dicas e not\u00edcias de marketing","description":"Na pr\u00e1tica, o growth marketing para e-commerce traz uma abordagem estrat\u00e9gica, orientada por dados, testes e otimiza\u00e7\u00f5es constantes...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/grupoix.com.br\/blog\/2025\/09\/16\/growth-marketing-para-e-commerce-o-que-muda-na-pratica\/","og_locale":"pt_BR","og_type":"article","og_title":"Growth Marketing para E-commerce: O que muda na pr\u00e1tica? - Blog Grupo IX - Estrat\u00e9gias, dicas e not\u00edcias de marketing","og_description":"Na pr\u00e1tica, o growth marketing para e-commerce traz uma abordagem estrat\u00e9gica, orientada por dados, testes e otimiza\u00e7\u00f5es constantes...","og_url":"https:\/\/grupoix.com.br\/blog\/2025\/09\/16\/growth-marketing-para-e-commerce-o-que-muda-na-pratica\/","og_site_name":"Blog Grupo IX - Estrat\u00e9gias, dicas e not\u00edcias de marketing","article_published_time":"2025-09-16T10:00:00+00:00","article_modified_time":"2025-11-25T17:56:49+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/grupoix.com.br\/blog\/wp-content\/uploads\/2025\/08\/Banner-14-1.jpg","type":"image\/jpeg"}],"author":"Grupo IX","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Grupo IX","Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/grupoix.com.br\/blog\/2025\/09\/16\/growth-marketing-para-e-commerce-o-que-muda-na-pratica\/#article","isPartOf":{"@id":"https:\/\/grupoix.com.br\/blog\/2025\/09\/16\/growth-marketing-para-e-commerce-o-que-muda-na-pratica\/"},"author":{"name":"Grupo IX","@id":"https:\/\/grupoix.com.br\/blog\/#\/schema\/person\/5e64f7a04768c282bc6510b12bb23dc6"},"headline":"Growth Marketing para E-commerce: O que muda na pr\u00e1tica?","datePublished":"2025-09-16T10:00:00+00:00","dateModified":"2025-11-25T17:56:49+00:00","mainEntityOfPage":{"@id":"https:\/\/grupoix.com.br\/blog\/2025\/09\/16\/growth-marketing-para-e-commerce-o-que-muda-na-pratica\/"},"wordCount":547,"commentCount":0,"publisher":{"@id":"https:\/\/grupoix.com.br\/blog\/#organization"},"image":{"@id":"https:\/\/grupoix.com.br\/blog\/2025\/09\/16\/growth-marketing-para-e-commerce-o-que-muda-na-pratica\/#primaryimage"},"thumbnailUrl":"https:\/\/grupoix.com.br\/blog\/wp-content\/uploads\/2025\/08\/Banner-14-1.jpg","articleSection":["Estrat\u00e9gias","Growth"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/grupoix.com.br\/blog\/2025\/09\/16\/growth-marketing-para-e-commerce-o-que-muda-na-pratica\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/grupoix.com.br\/blog\/2025\/09\/16\/growth-marketing-para-e-commerce-o-que-muda-na-pratica\/","url":"https:\/\/grupoix.com.br\/blog\/2025\/09\/16\/growth-marketing-para-e-commerce-o-que-muda-na-pratica\/","name":"Growth Marketing para E-commerce: O que muda na pr\u00e1tica? - Blog Grupo IX - Estrat\u00e9gias, dicas e not\u00edcias de marketing","isPartOf":{"@id":"https:\/\/grupoix.com.br\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/grupoix.com.br\/blog\/2025\/09\/16\/growth-marketing-para-e-commerce-o-que-muda-na-pratica\/#primaryimage"},"image":{"@id":"https:\/\/grupoix.com.br\/blog\/2025\/09\/16\/growth-marketing-para-e-commerce-o-que-muda-na-pratica\/#primaryimage"},"thumbnailUrl":"https:\/\/grupoix.com.br\/blog\/wp-content\/uploads\/2025\/08\/Banner-14-1.jpg","datePublished":"2025-09-16T10:00:00+00:00","dateModified":"2025-11-25T17:56:49+00:00","description":"Na pr\u00e1tica, o growth marketing para e-commerce traz uma abordagem estrat\u00e9gica, orientada por dados, testes e otimiza\u00e7\u00f5es constantes...","breadcrumb":{"@id":"https:\/\/grupoix.com.br\/blog\/2025\/09\/16\/growth-marketing-para-e-commerce-o-que-muda-na-pratica\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/grupoix.com.br\/blog\/2025\/09\/16\/growth-marketing-para-e-commerce-o-que-muda-na-pratica\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/grupoix.com.br\/blog\/2025\/09\/16\/growth-marketing-para-e-commerce-o-que-muda-na-pratica\/#primaryimage","url":"https:\/\/grupoix.com.br\/blog\/wp-content\/uploads\/2025\/08\/Banner-14-1.jpg","contentUrl":"https:\/\/grupoix.com.br\/blog\/wp-content\/uploads\/2025\/08\/Banner-14-1.jpg","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/grupoix.com.br\/blog\/2025\/09\/16\/growth-marketing-para-e-commerce-o-que-muda-na-pratica\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/grupoix.com.br\/blog\/"},{"@type":"ListItem","position":2,"name":"Growth Marketing para E-commerce: O que muda na pr\u00e1tica?"}]},{"@type":"WebSite","@id":"https:\/\/grupoix.com.br\/blog\/#website","url":"https:\/\/grupoix.com.br\/blog\/","name":"Blog Grupo IX - Estrat\u00e9gias, dicas e not\u00edcias de marketing","description":"Acompanhe no Blog do Grupo IX insights, estrat\u00e9gias e not\u00edcias de marketing digital focadas em performance, vendas e crescimento real de neg\u00f3cios.","publisher":{"@id":"https:\/\/grupoix.com.br\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/grupoix.com.br\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/grupoix.com.br\/blog\/#organization","name":"Blog Grupo IX - Estrat\u00e9gias, dicas e not\u00edcias de marketing","url":"https:\/\/grupoix.com.br\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/grupoix.com.br\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/grupoix.com.br\/blog\/wp-content\/uploads\/2025\/11\/logo_preta-1-scaled.webp","contentUrl":"https:\/\/grupoix.com.br\/blog\/wp-content\/uploads\/2025\/11\/logo_preta-1-scaled.webp","width":2560,"height":530,"caption":"Blog Grupo IX - Estrat\u00e9gias, dicas e not\u00edcias de marketing"},"image":{"@id":"https:\/\/grupoix.com.br\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/grupoix.com.br\/blog\/#\/schema\/person\/5e64f7a04768c282bc6510b12bb23dc6","name":"Grupo IX","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/b2a3daf5aab447054f1258d74d47815276a05661cc3257ed95a9b8bbaa3e76e8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b2a3daf5aab447054f1258d74d47815276a05661cc3257ed95a9b8bbaa3e76e8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b2a3daf5aab447054f1258d74d47815276a05661cc3257ed95a9b8bbaa3e76e8?s=96&d=mm&r=g","caption":"Grupo IX"},"sameAs":["https:\/\/grupoix.com.br\/blog"],"url":"https:\/\/grupoix.com.br\/blog\/author\/ix_admin\/"}]}},"_links":{"self":[{"href":"https:\/\/grupoix.com.br\/blog\/wp-json\/wp\/v2\/posts\/25128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grupoix.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grupoix.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grupoix.com.br\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/grupoix.com.br\/blog\/wp-json\/wp\/v2\/comments?post=25128"}],"version-history":[{"count":0,"href":"https:\/\/grupoix.com.br\/blog\/wp-json\/wp\/v2\/posts\/25128\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grupoix.com.br\/blog\/wp-json\/wp\/v2\/media\/25129"}],"wp:attachment":[{"href":"https:\/\/grupoix.com.br\/blog\/wp-json\/wp\/v2\/media?parent=25128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grupoix.com.br\/blog\/wp-json\/wp\/v2\/categories?post=25128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grupoix.com.br\/blog\/wp-json\/wp\/v2\/tags?post=25128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}